Student Response:
2008.487.157 Jules Chéret, Pippermint, 1899, 5-color lithograph Author: Holly Burke Jules Cheret, known as the “Father of the Modern Poster,” used this novel form of art to demonstrate a new and open atmosphere. In his imagery, he depicted a specific type of modern women, commonly referred to as Cherettes, as confident free spirits who were unashamed of smoking and drinking in public. The print advertises a popular peppermint apéritif and shows a seemingly liberated woman enjoying her drink. Cheret was drawn to lithographic techniques and the idea of using the medium for bold, colorful, and cheerful artwork. He drew the text freehand, integrating it into the poster’s design. Indeed, he believed in using less text, relying heavily on the image to promote a product, such as the alcohol in this print. The headline, Pippermint, follows the flowing path of the alcohol being poured into the shot glass, creating a curved line that parallels the hood of the dress. The white lettering for the headline layers on top of a black shadow, giving the illusion of three-dimensional letters popping out of the advertisement. The artist uses crosshatch on the woman’s torso and hood to create a sense of depth. Crosshatch is also seen around the woman’s waist, along with distortion in her left arm, creating a sense of movement as the woman twists to face the audience. The use of complementary colors makes the woman the focal point, as the mint green color is placed against a red background. The simplicity of this advertisement and the beauty showcased by the woman not only draws in male attention but also other women’s attention. Cheret’s Pippermint poster strays from gender norms during the nineteenth century and portrays the newfound confidence and liberation of French women. This advertisement showcases the transition to women drinking freely and underscores their increased social presence. Prior to the turn of the 19th century, women were restricted to typical gender roles, which included not going out in public alone. Cheret’s work portrays a new approach to public womanhood, which included the freedom to drink and smoke in public, wear more revealing clothes, and feel a sense of confidence that was not acceptable prior to this period.
Current Location:
Cabinet F -> Drawer 12 (F)
Location Notes:
PDC; Cabinet F; Drawer 12

Robert L. Hoskins and Erwin A. Raible Collection of Fin de Siécle French Prints, Gift of Elaine Rutowski Shay ➔ Pippermint

Artwork
Medium:
5 color Lithograph printed in the following order: pale yellow background, green, dull orange, red and black
Date:
1899
Dimensions:
Artworks;Frames - Height: 12.062 in;24 in Width: 9.312 in;20 in
Note: Paper size: 15 3/4" x 11 7/16" Mat: 24"h x 20"w
Description:
Woman with green dress pouring drink into shot glass. Red background. Published by "Les Maitres de l'Affiche," plate 213.
Historical Context:
Info from "http://www.yaneff.com/html/history/maitre.html" The "Les Maitres de l'Affiche" series was offered as a subscription series to collectors. Every month for 60 months, from December 1895 through November 1900, subscribers received by mail, 4 loose sheets (Maitres) with a cover sheet. It was sold in Paris for 2.50 francs for one month's subscription, (4 Maitres) and for 27 francs for 12 months (48 maitres), plus special (bonus) plates (see Special plates). Maitre's were never issued in a book form, but a binding of the 12 months Maitres was offered to subscribers, at the end of the year, with a beautiful hardcover design by Paul Berthon, for 8 Francs. The "Maitres de l'Affiche," were issued as separate numbered sheets, referred to as "plates" (PL). They were numbered, with the printers name "Imprimerie Chaix," in the margin at the bottom left hand corner, "PL.1" to "PL.240." In the margin at the bottom right hand corner of each, is a blind embossed stamp (see above) from a design of Cheret's. Each overall plate measures approximately 11 3/8 in. x 15 3/4 in. (29cm x 40cm). The actual poster image varies in size within the sheet, as the larger version posters were printed in varied sizes. Therefore, each has a margin (border) around the actual poster image.