Les Affiches Illustrées (Illustrated Posters)
Medium:Giclée (Original is in the GVSU Permanent Collection)
Height: 12 in
Width: 8.5 in
Woman with red hair and gold dress holding portfolio. Blue in the background. Title arching above the woman. Original 2008.487.157.
Jules Chéret was a French painter and lithographer who specialized in "Belle Époque" poster art, a style considered to be the precursor to the modern poster. He studied lithography in London, and, upon moving to Paris, became a prolific advertisement artist for cabarets, music halls and theaters. His unique style drew artistic elements from the 18th-century Rococo style, and business eventually expanded to festivals, beverages and liquors, cosmetic and pharmaceutical products and railroad companies, to name a few. In addition, his spirited, joyful and elegant representations of women broke the traditional "puritan or prostitute" model of women in art, marking him as "the father of women's liberation".